the ask
Connect with a newer, younger audience by leveraging
Seagram’s Escapes core beliefs.
how
Seagram’s Escapes has always been a woman-first brand. We leveraged this driving force and brought in their spokesperson – model, actress and entrepreneur Cynthia Bailey, by hitting the road to create a women’s empowerment tour as a panel discussion that reaches out to a young audience on college campuses, helping guide them on their path to championing women.
key visual
Assets were developed to represent Seagram’s Escapes beachy free-spirit feel. We saturated the colors to be a more powerful representation of the brand, matching the mind sets of the women we were speaking to. Quotes from amazing women were used throughout the assets to remind attendees of the strength of the support system of strong independent women and their thinking.
social
Pre event, event and post event social posts were developed to help get the word out, and then to stay connected with attendees of the events.
sites
Two digital touch points were created for the program, Eventbrite, the RSVP site where guests can claim their free ticked seats and a hub on the brand’s site giving guests information about current and future events.
