Creative Director
CREATIVE CONSULTANT | 2022 - Current
An independent creative consultant for Corporations, Nonprofits, and SMBs (Small and Medium Businesses) across the nation.
Branding and marketing expert with over 17 years of global creative development experience.
Strategic, innovative, and detail-driven creative who takes a holistic planning approach to projects.
A creative guide who leads my clients through the entire, and often overwhelming, process of marketing, creative, and events.
Works seamlessly with clients or as a white-label resource to help develop thoughtful creative business foundations, integrated campaigns, or individual elements.
Develops industry-spanning work that works.
Specializes in brand development, business marketing, events marketing and logistics, web design, and creative concept.
Co-founder/Executive Creative Director
MINIBOOM | 2020 - 2022
The creative lead of a small agency with big ideas built on passion & purpose.
Ground-up development of the agency's vision, branding, strategy, creativity, and processes.
Ability to translate strategies and creative ideas into actionable projects for all clients, new business, and internal agency efforts.
Collaborative partnership development of processes to ensure best-in-class execution across disciplines.
Develop and maintain relationships with agencies, vendors, and customers
Manage creatives, vendors, and clients across a wide variety of integrated projects, including strategy, branding, conception, design, social, digital, OOH, content development, experiential, and production.
Ability to brainstorm and pivot creative experiences to meet KPIs.
Hands-on development of mood boards, campaign look and feel, and effectively translating the concepts for execution by videographers, photographers, developers, and freelance teams.
Effectively setting long and short-term internal (agency) and external (client) timelines to achieve strategic, creative, and financial objectives.
creative director
Eventive Marketing/Integer/TBWA | 2019 - 2020
World Builder. Story Teller. Thread Weaver. Chess Player.
Creative leader of an award-winning boutique experiential agency in NYC.
Development of agency creative vision and process.
Leader of amazing talent - Love to excite excitable minds.
Strategic conception and implementation - Smart, contextual, conceptual creative. Period.
Integrated marketing & ideation - Complete 360° campaign ideation and implementation through IAT nirvana.
KPI/Science Nerd - Metrics matter. Numerical and scientific proof that amazing concepts and creativity move the needle. SCIENCE!
Accountability - The work and team are on brand, on brief, but beyond brilliant. That's the job to be done. Always.
Growth of the gander - An agency is only as strong as its weakest member. Education, Training, Inspiration, and Development of a creative team is the single most important aspect of being a creative director.
Adobe Creative Suite savant, PPT/Keynote guru, and Excel masta.
Empathetic with a firm understanding of emotional intelligence in a leadership role.
Associate creative director
Integrated Marketing Services | 2009 - 2019
Deliver insight-led, strategy-based ideas and creatively bring them from ideation to fruition.
Led creative teams in developing national campaigns for top-tier CPG clients.
A strong understanding of the client’s business, objectives, competitors, and the latest trends in the industry.
Present to and work closely with clients, contribute to IATs, and collaborate with all parties to deliver exceptional programs.
Concept innovative solutions for digital (UX, UI), print, in-store, video, experiential, and social media platforms.
Direct vendors, production, VO talent, studio, photographers, and videographers to bring creativity to life.
Development of lookbooks, decks, storyboards, and mood boards
(overall look and feel of campaign, program, etc...).
Work closely with brand identity, typography, photography, and creative visual solutions that meet business and user needs.
As a mentor, I help bring passion and inspiration to my creative and internal teams on a daily basis.
Art director
G-Funk Sports Marketing & The Voice Advertising | 2007 - 2009
Ideate creative concepts and execute for sports entertainment, IT, and consumer brand accounts.
Conceive and create experience-oriented design solutions that fulfill strategic business objectives.
Communicate and present concepts and design rationale/specifics of innovative design strategies.
Develop storyboards and video assets for internal client use.
Art director
Freelance | 2007 - 2007
Worked with several agencies and in-house design departments in interactive design, print, display, and nontraditional media.
