I have a fierce eye for talent, creative culture, trends, and amazing idea. I have been described as meticulous, clever, empathetic, and entrepreneurial. I have integrated experience within copy & design; digital, social, print, experiential and retail channels. Above all however, is concept. A rare blend of left and right brain, I am Insight-led and innovation-driven, I apply all tools available to produce a strategic, brand defining product, whatever that product may be.

I am a problem solver who creates innovative, engaging, 360° integrated ideas that grow brands anywhere in the funnel, and have a deep understanding of non-linear journeys. I have had the honor of building my experience within digital, experiential, social and shopper marketing industries for over a decade and am always looking for opportunities to grow with new experiences.

Sargento
Consumer Promotions
& Shopper Marketing

Banana Boat
Consumer Promotions
& Shopper Marketing

Schick Razors
Women's & Men's Portfolio
Consumer Promotions
& Shopper Marketing

Hawaiian Tropic
Consumer Promotions
& Shopper Marketing

Playtex
Consumer Promotions
& Shopper Marketing

 AirWick
Shopper Marketing

Cigna
Experiential

PNC Bank
Experiential Banking
& New Business

People
Consumer Promotions
& Shopper Marketing

Entertainment Weekly
Shopper Marketing

InStyle
Shopper Marketing

Filippo Berio
Digital

NFL
Digital - Red Zone
& On Location

GSK
Shopper Marketing

Real Simple
Shopper Marketing

[Yellow Tail] Wines
Consumer Promotions
& Shopper Marketing

Josh Wines
Consumer Promotions
& Shopper Marketing

Layer Cake Wines
Consumer Promotions
& Shopper Marketing

Bacardi USA
Consumer Promotions
& Shopper Marketing

Finish
Shopper Marketing

CA
Digital

Consumer Reports
Digital

Amopé
Shopper Marketing

Mucinex
Shopper Marketing

Balmex
Brand

Lysol
Shopper Marketing

K-Y
Shopper Marketing

Coppertone
Shopper Marketing

Institute of
Culinary Education
Digital

Seagram’s Escapes
Experiential, Social & Consumer Promotions

L. Berger - BM
“Always delivers on, if not exceeds, expectations.” 

experience

Co-founder/Executive Creative Director

MINIBOOM  | 2020 - Current

The creative lead of a small agency with big ideas built on passion & purpose.

• Ground-up development of the agency's vision, branding, strategy, creative and processes.

• Ability to translate strategies and creative ideas into actionable projects for all clients, new business and internal agency efforts.

• Collaborative partnership development of processes to ensure best-in-class execution across disciplines.

• Develop and maintain relationships with agencies, vendors and customers

• Manage creatives, vendors, and clients across a wide variety of integrated projects, including strategy, branding, concepting, design, social, digital, OOH, content development, experiential and production.

• Ability to brainstorm and pivot creative experiences to meet KPIs.

• Hands-on development of mood boards, campaign look and feel, and effectively translating the concepts for execution by videographers, photographers, developers and freelance teams.

• Effectively setting long and short-term internal (agency) and external (client) timelines to achieve strategic, creative and financial objectives.

creative director

Eventive Marketing/Integer/TBWA  | 2019 - 2020

World Builder. Story Teller. Thread Weaver. Chess Player.

Creative leader of an award-winning boutique experiential agency in NYC.

• Development of agency creative vision and process.

• Leader of amazing talent - Love to excite excitable minds.

• Strategic conception and implementation - Smart, contextual, conceptual creative. Period.

• Integrated marketing & ideation - Complete 360° campaign ideation and implementation through IAT nirvana.

• KPI/Science Nerd - Metrics matter. Numerical and scientific proof that amazing concepts and creative move the needle. SCIENCE!

• Accountability - The work and team are on brand, on brief, but beyond brilliant. That's the job to be done. Always.

• Growth of the gander - An agency is only as strong as its weakest member. Education, Training, Inspiration, and Development of a creative team is the single most important aspect of being a creative director.

• Adobe Creative Suite savant, PPT/Keynote guru and Excel masta.

• Empathetic with a firm understanding of emotional intelligence in a leadership role.

Associate creative director

Integrated Marketing Services  | 2009 - 2019

• Deliver insight-lead, strategy-based ideas and creatively bring them from ideation to fruition.

• Lead my creative teams in developing national campaigns for top-tier CPG clients.

• A strong understanding of the client’s business, objectives, competitors and the latest trends in the industry.

• Present to and work closely with clients, contribute in IATs and collaborate with all parties to deliver exceptional programs.

• Concept innovative solutions for digital (UX, UI), print, in-store, video, experiential and social media platforms.

• Direct vendors, production, VO talent, studio, photographers and videographers to bring creative to life.

• Development of look books, decks, storyboards and mood boards
  (overall look and feel of campaign, program, etc...).

• Work closely with brand identity, typography, photography and creative visual solutions that meet business and user needs.

• As a mentor, help bring passion and inspiration to my creative and internal teams on a daily basis.

Art director

G-Funk Sports Marketing & The Voice Advertising | 2007 - 2009

• Ideate creative concepts and execute for sports entertainment, IT and consumer brand accounts.

• Conceive and create experience-oriented design solutions that fulfill strategic business objectives.

• Communicate and present concepts and design rationale/specifics of innovative design strategies.

• Develop storyboards and video assets for internal client use.

Art director

Freelance | 2007 - 2007

• Work with a number of agencies and in-house design departments in interactive design as well as print, display and nontraditional media.

education

Master'S | Communication - business

VCU Brandcenter | 2005 - 2007
An innovative, real-world approach to advertising education. An influential nucleus that brings new ideas to the world of brands, businesses, causes and communities.

• NO. 1 GRADUATE ADVERTISING PROGRAM IN THE U.S.
  - Creative Magazine

• TOP 5 DIGITAL MEDIA AND MARKETING SCHOOL
  - Ad Age

• O'TOOLE AWARD FOR BEST PORTFOLIO SCHOOL
  - American Association for Advertising Agencies

B.A. MASS Communication / PR
MINOR - Multimedia studies

University of West Florida | 2002 - 2005

• Graduated top of class

• Alpha Beta Gamma (Advertising)

Business AssociateS

Pensacola State University | 1999 - 2002

CONTINUING EDUCATION

Parsons School of Design - New School | 2018

• UX/UI Design - Certificate Program

contact

850.291.8385
steph@stephgrimmel.com

New York, NY